USD 45 million
Digital Video Ads Spend (USD)
Projected investment in video advertising across Zambia's digital platforms in 2026.
78%
Online Video Consumption Rate
Percentage of Zambian internet users watching videos weekly in 2026.
65 minutes
Average Watch Time per User (minutes)
Average time spent on online videos per user daily in Zambia.
150% increase
Growth in Video Content Creators
Rise in active video content creators on local platforms from 2022 to 2026.
5.2%
Social Media Video Engagement Rate
Average engagement rate for video posts on Zambian social media channels.
Zambia's digital landscape is rapidly expanding, with significant investments in video marketing. By 2026, digital video ad spend is expected to reach USD 45 million, reflecting increased brand focus on visual content. The majority of internet users engage with videos weekly, indicating a high level of consumer interest and opportunity for marketers to leverage engaging video campaigns.
The average watch time of 65 minutes per user highlights the depth of engagement with video content. The surge in local content creators and rising engagement rates demonstrate a growing digital community. These trends suggest that brands should prioritize interactive and localized video marketing strategies to maximize reach and impact in Zambia.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.