Zambia's creator economy is experiencing rapid growth, with revenues reaching an estimated USD 45 million in 2026. The number of active influencers has increased significantly, reflecting the country's expanding digital landscape. Influencers are earning more due to brand collaborations, with the average monthly income now around USD 250, driven by a rise in local and international brand investments.
Social media engagement remains high, with over 8 million Zambians actively engaging with creators. This trend indicates a strong appetite for digital content, especially on platforms like Facebook, TikTok, and YouTube. As internet access improves, Zambia's influencer marketing sector will likely continue its upward trajectory, creating more opportunities for content creators and brands alike.