Zambia's affiliate marketing scene is growing steadily, with an average commission rate of 7.8% in 2026, reflecting increased competitiveness and digital adoption. The sector benefits from rising mobile internet penetration, now at 68%, which facilitates access to online platforms and affiliate programs. The expanding e-commerce market, projected at USD 620 million, provides significant opportunities for affiliate marketers to tap into diverse product niches.
With approximately 45,000 active affiliate marketers, Zambia's digital economy is becoming more vibrant, supported by a digital advertising spend of about USD 150 million. This growth is driven by increased smartphone usage and internet access. As more consumers shop online, affiliate marketing is likely to become a key revenue channel for both local businesses and digital entrepreneurs, fostering economic development and digital literacy across the country.