Venezuela's digital landscape continues to evolve, with a notable increase in engagement with long-form content. Users now spend an average of 6.5 minutes per session, reflecting deeper interest and interaction. The engagement rate of 48% indicates a growing preference for detailed and comprehensive content, supported by increased internet access and mobile usage across the country.
Content creators and marketers are investing more, with a 12.4% rise in content production compared to previous years. Digital ad spending has also surged to USD 210 million, showing confidence in the digital marketing sector. As Venezuela advances its digital infrastructure, long-form content's role in customer education and brand loyalty is becoming increasingly vital.