Despite its small population, Vatican City shows a growing digital footprint with an increasing number of Shopify stores, reaching 45 in 2026. E-commerce activity is expanding, driven by niche markets such as religious artifacts, souvenirs, and digital services. The average monthly visitors indicate a modest but steady online engagement, reflecting the country's unique cultural and religious appeal in the digital realm.
WordPress remains the dominant CMS, used by 60% of websites, but Shopify's share is steadily rising, now at 35%. The total e-commerce revenue of €3.6 million signifies a niche but significant digital economy. As digital adoption accelerates, Vatican City is gradually embracing modern website and e-commerce technologies, fostering new opportunities for local businesses and global outreach.