By 2026, social commerce in Vanuatu has expanded significantly, with an estimated 120,000 users actively engaging in online buying through social media channels. The average monthly spend per user has reached USD 45, reflecting increased trust and digital literacy among the population. Total sales are projected to hit USD 5.4 million, demonstrating the growing importance of social platforms as a retail channel.
The penetration rate of social commerce platforms among internet users is now at 35%, with mobile transactions accounting for 67% of total sales. This shift indicates a strong preference for mobile shopping, driven by improved mobile infrastructure and user-friendly platforms. Social commerce is becoming a vital component of Vanuatu's digital economy, fostering local businesses and remote sales channels.