In 2026, Vanuatu's social commerce return rate stands at 4.8%, reflecting a relatively low rate indicative of high consumer confidence and effective seller policies. The total revenue from social commerce is projected at USD 12.4 million, signaling a robust digital retail environment for a small island nation. The average order value of USD 85 suggests consumers are making meaningful purchases online, supported by widespread social media usage.
With 65% of internet users participating in social commerce, the sector continues to grow, driven by increasing smartphone penetration and social media engagement. Facebook remains the dominant platform, accounting for over three-quarters of social commerce activity. These trends demonstrate Vanuatu's advancing digital economy and the importance of social channels in retail growth.