In 2026, Vanuatu's retargeting campaigns show an average conversion rate of 4.8%, demonstrating growing effectiveness in engaging potential customers. The average ROAS of 3.2:1 indicates that digital advertising investments continue to generate solid returns for local businesses, especially in retail and tourism sectors.
Total digital ad spend has reached approximately USD 18 million, reflecting increased adoption of PPC strategies. With 65% of businesses utilizing paid advertising, Vanuatu's digital marketing landscape is rapidly maturing, driven by affordable CPC rates around USD 0.45 that facilitate broader campaign reach and frequency.