Vanuatu's digital landscape in 2026 shows a significant uptick in video consumption, with 65% of internet users engaging with online videos. The average daily viewing time has increased to 1.2 hours, reflecting rising mobile usage and digital connectivity. Businesses are increasingly investing in video marketing, with ad spend reaching USD 8 million, emphasizing the importance of visual content for brand outreach in this growing market.
Social media platforms are central to Vanuatu's video engagement, with 72% of users actively interacting with video content. Mobile devices dominate the viewing experience, accounting for 78% of all video views, indicating that marketers should prioritize mobile-optimized videos. As digital adoption expands, video marketing is poised to become an essential strategy for local and international brands targeting Vanuatu consumers.