In 2026, email marketing continues to grow in Vanuatu, with a substantial 85,000 email users. Marketers are increasingly adopting segmentation strategies, with 72% leveraging targeted campaigns to enhance engagement. The high mobile access rate of 78% indicates the importance of mobile-optimized emails for reaching the population effectively.
Despite modest open and click-through rates, the focus on personalized and segmented emails is expected to boost overall campaign performance. Vanuatu's digital landscape is maturing, and businesses are recognizing email as a vital channel for customer communication and promotion in 2026.