Uzbekistan's social media landscape continues to expand, with 19 million users representing over 60% of internet users. The high engagement rate reflects growing digital literacy and mobile connectivity across urban and rural areas. Businesses increasingly leverage social platforms like Telegram and Instagram for targeted marketing, fostering e-commerce growth and brand awareness in the country.
In 2026, social media marketing is a vital component of Uzbekistan's digital economy, with ad spend reaching USD 150 million. The average user spends nearly 3 hours daily on social media, indicating deep online engagement. Marketers focus on local platforms and content tailored to Uzbek culture, boosting overall digital penetration and consumer interaction in the region.