5.2 million
Social Commerce Users
Number of active social commerce users in Uzbekistan in 2026
$220
Average Spending per User
Average social commerce expenditure per user in USD
Instagram, Telegram, TikTok
Popular Platforms
Top social media platforms for commerce in Uzbekistan
78%
Mobile Commerce Penetration
Percentage of social commerce transactions via mobile devices
$1.14 billion
Total Social Commerce Revenue
Estimated total revenue from social commerce in Uzbekistan in 2026
Uzbekistan has seen rapid growth in social commerce, with over 5 million active users engaging on platforms like Instagram and Telegram. The average spend per user has increased to $220, reflecting greater trust and familiarity with online shopping amidst a digitally evolving population. Mobile shopping dominates, accounting for 78% of transactions, driven by widespread smartphone adoption and improved internet access.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.