Uzbekistan's social commerce sector has experienced rapid growth, with influencer sales reaching USD 1.2 billion in 2026. The proliferation of mobile internet and social media usage has fueled this trend, making influencer marketing a key driver for online sales. Influencers now generate substantial revenue, averaging USD 15,000 per campaign, reflecting the sector's maturity and potential for monetization.
The influencer community in Uzbekistan continues to expand, with 45,000 active content creators contributing to the social commerce ecosystem. Mobile users dominate the scene, with 9.5 million engaging in social shopping. The conversion rate of 4.8% indicates a strong consumer willingness to purchase through social media, signaling a sustainable growth trajectory for social commerce influenced by local influencers.