Influencer Marketing ROI Statistics in Uzbekistan (2026)

Uzbekistan's influencer marketing landscape in 2026 shows a robust ROI of approximately 350%, indicating high effectiveness of social media campaigns. The growing number of influencers, estimated at 45,000, reflects increasing digital engagement among Uzbek consumers. Brands are increasingly allocating funds, with influencer ad spend reaching about $120 million, demonstrating the sector’s growing importance in the country's marketing strategies.

The average sponsored post cost around 2.5 million UZS ($235), making influencer collaborations more accessible for local brands. With 68% of brands adopting influencer marketing, this approach is becoming a cornerstone of digital advertising in Uzbekistan. The rise in digital literacy and social media penetration continues to drive this trend, promising further expansion and higher ROI in the coming years.