Uzbekistan's e-commerce sector has experienced significant growth, with revenues reaching approximately 2.3 billion USD in 2026. Mobile commerce dominates, accounting for 65% of transactions, driven by increased smartphone penetration and improved internet infrastructure. Personalization technologies like AI-driven recommendations are widely adopted, with 78% of users receiving tailored suggestions, boosting sales and customer satisfaction.
The focus on personalized shopping experiences has improved customer retention to 42%, reflecting increased loyalty and engagement. As digital literacy improves and logistic networks expand, Uzbekistan's e-commerce landscape is poised for continued innovation, making tailored experiences a key competitive advantage. These trends underscore a rapidly evolving digital economy with increasing consumer sophistication.