Affiliate Traffic Share Statistics in Uzbekistan (2026)

Uzbekistan's affiliate marketing sector has seen significant growth, with a 32% share of total online traffic in 2026. The expansion is driven by increasing internet penetration and smartphone usage, boosting e-commerce sales across various sectors. Local businesses are leveraging affiliate partnerships to reach wider audiences, especially in fashion and electronics, which are dominant niches. The country's digital economy continues to mature, attracting more marketers and consumers to online platforms.

E-commerce revenue in Uzbekistan is projected to reach USD 2.1 billion in 2026, reflecting robust growth in digital sales. Digital ad spending has also surged to USD 520 million, indicating increased investment in online marketing channels. The number of active affiliates has grown to about 45,000, showcasing a vibrant affiliate community. These trends suggest a promising future for digital marketing and e-commerce in Uzbekistan, supported by government initiatives to enhance digital infrastructure.