Uzbekistan's affiliate marketing sector is rapidly expanding, with mobile devices accounting for 68% of traffic in 2026. The growth is driven by increased smartphone penetration and improved internet infrastructure, allowing affiliates to reach wider audiences efficiently. The total affiliate revenue has reached USD 215 million, reflecting the country's digital economy boom and rising e-commerce activities. Active affiliates number around 45,000, indicating a vibrant and competitive landscape.
E-commerce growth remains a key driver, with a 22% annual increase, further boosting the affiliate marketing industry. The average commission rate stands at 12%, incentivizing more content creators and marketers to join the ecosystem. Uzbekistan's digital transformation is creating new opportunities for local and international brands to leverage affiliate strategies, contributing significantly to the country's economic diversification and modernization efforts.