Uzbekistan's affiliate marketing sector is experiencing significant growth, with an expected ROI of 15.2% in 2026. The expansion is driven by increasing internet penetration and the rise of e-commerce platforms seeking cost-effective marketing channels. The number of active affiliates has reached around 45,000, reflecting the country's growing digital economy and the attractiveness of affiliate marketing as a revenue stream.
The total digital advertising spend is projected to reach USD 210 million, with a substantial portion allocated to affiliate marketing campaigns. These efforts have contributed to an estimated USD 440 million in e-commerce revenue, emphasizing the sector's importance. The average commission rate remains steady at 8.5%, incentivizing affiliates to boost sales and enhance digital engagement in Uzbekistan.