Uzbekistan's affiliate marketing sector is experiencing rapid growth, driven by increased internet penetration and smartphone usage. The average commission rate of 12.5% indicates competitive earnings for marketers, while overall market value is expected to reach USD 150 million by 2026. Digital advertising investments are also rising, reflecting broader digital adoption across various industries.
As more businesses recognize the benefits of affiliate marketing, the number of active marketers continues to grow, reaching around 35,000. The average conversion rate of 4.8% demonstrates effective engagement strategies. These trends suggest a vibrant, expanding digital economy in Uzbekistan, with opportunities for both local and international brands to leverage affiliate channels effectively.