Video Ads Spending Statistics in Uruguay (2026)

Uruguay's digital advertising landscape continues to grow rapidly, with video ad spending reaching an estimated USD 45 million in 2026. The increasing penetration of mobile devices and social media platforms drives high engagement levels, making video ads a key marketing channel. PPC budgets are also expanding, reflecting a shift toward performance-based advertising strategies. Local businesses are investing more in targeted campaigns to reach digitally savvy consumers.

The average cost per view remains competitive at USD 0.07, encouraging more brands to allocate budgets toward video advertising. Mobile advertising dominates, accounting for 65% of total ad spend, underscoring the importance of mobile-friendly content. As Uruguay's digital infrastructure improves, companies are expected to increase their marketing investments, further boosting the digital ad ecosystem in the country.