TikTok Marketing Statistics in Uruguay (2026)

Uruguay's digital landscape in 2026 shows a strong TikTok presence, with over 62% of internet users actively engaging on the platform. The average user spends about 12.4 minutes per month on TikTok, indicating high engagement levels. The social media marketing budget has grown significantly, reaching USD 78 million, highlighting the importance of social platforms for brands. TikTok's ad revenue in Uruguay is projected at USD 24 million, making it a key channel for digital advertising.

Brands in Uruguay are increasingly leveraging TikTok for marketing, with over 1,350 influencer collaborations reported. This trend underscores the platform's role in reaching younger audiences and enhancing brand visibility. As social media marketing continues its rapid growth, businesses are investing more in influencer partnerships and targeted campaigns, solidifying TikTok's position as a dominant marketing tool in Uruguay's digital ecosystem.