Social Commerce Payment Statistics in Uruguay (2026)

Uruguay's social commerce sector continues to grow rapidly in 2026, with over 3.2 million transactions facilitated through social media platforms. The average transaction value has increased to USD 45, reflecting greater consumer confidence and digital payment integration. Mobile payments dominate, with a 72% adoption rate, driven by widespread smartphone usage and improved internet infrastructure across urban and rural areas.

The increasing popularity of digital wallets has been pivotal, with 1.4 million users actively engaging in social commerce transactions. This trend indicates a shift towards cashless and contactless payments, enhancing convenience and security for consumers. Businesses are leveraging social media to expand their reach, boosting sales and fostering a robust digital economy in Uruguay.