Uruguay's mobile landscape continues to evolve rapidly, with nearly 78% of the population using smartphones by 2026. This growth has led to SMS marketing becoming a vital channel for businesses aiming to engage consumers directly. The high open rate of 94% underscores the effectiveness of SMS as a communication tool in the country. Marketers are increasingly leveraging personalized SMS campaigns to boost customer loyalty and sales.
Mobile commerce is now a significant part of Uruguay's retail sector, accounting for 43% of total sales in 2026. The country's digital advertising investment reflects a strong focus on mobile platforms, with USD 210 million spent on mobile ads. As digital maturity increases, local businesses are integrating SMS marketing into their multichannel strategies, maximizing reach and conversion rates in this highly connected society.