By 2026, Uruguay has seen substantial growth in Shopify stores, reaching approximately 12,500 active shops, reflecting increased digital entrepreneurship. The average monthly visitors to these e-commerce sites now stand at around 35,000, indicating a steady rise in online consumer activity. E-commerce revenue has surged to about USD 150 million, demonstrating the country's expanding digital economy and consumer trust in online shopping platforms.
The dominance of Shopify as a CMS in Uruguay accounts for over half of the local market, with a 55% share. Additionally, 68% of businesses utilize website builders, highlighting widespread adoption of digital tools. This growth is driven by improved internet infrastructure, increased mobile device usage, and government initiatives promoting digital commerce, positioning Uruguay as a regional e-commerce hub in South America.