Uruguay's digital advertising landscape in 2026 is characterized by a significant shift towards search ads, capturing 45% of the market share. With increasing internet penetration and smartphone usage, advertisers are prioritizing PPC campaigns to reach consumers efficiently. The total paid search spend reaches USD 150 million, reflecting growing confidence in digital channels for ROI-driven marketing.
The average CPC has risen to USD 0.35, indicating heightened competition among advertisers. Mobile devices dominate the ad impressions, accounting for 60%, which underscores the importance of mobile-optimized campaigns. Overall, Uruguay's digital ad revenue continues to expand, driven by innovative strategies and increased advertiser investment in search advertising.