42%
Average Podcast Engagement Rate
Uruguayan podcast listeners engaged with content across platforms in 2026.
3.2
Monthly Podcast Listeners per Capita
On average, each Uruguayan listens to 3.2 podcasts monthly in 2026.
News & Politics 35%, Entertainment 28%, Education 17%, Sports 10%, Others 10%
Popular Podcast Genres
Diverse podcast genres attract Uruguayan audiences, with news dominating.
7 hours 45 minutes
Total Podcast Consumption Time (monthly)
Average Uruguayan spends nearly 8 hours monthly listening to podcasts.
12.3
Digital Audio Ad Revenue (USD millions)
Uruguay's digital audio ad revenue reached $12.3 million in 2026.
Uruguay has seen a significant rise in podcast engagement in 2026, with over 42% of listeners actively engaging with content. The growth in the number of podcasts and increased internet penetration have contributed to this trend, making audio content a vital part of digital media consumption.
Uruguayan podcast listeners are highly engaged, spending substantial time monthly listening across multiple genres. The advertising market has responded accordingly, with digital audio ad revenue surpassing $12 million, reflecting the country's expanding digital media ecosystem and consumer interest in diverse audio formats.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.