Uruguay's podcast industry has seen significant growth, with over 1.2 million listeners in 2026. Social media remains the primary method for discovering new podcasts, reflecting high mobile engagement among Uruguayans. The average listener spends about 75 minutes daily on audio content, indicating strong consumer interest in diverse topics from news to entertainment.
The rapid 18% annual growth rate in subscriptions highlights the increasing popularity of podcasts as a key media format. Mobile devices dominate consumption patterns, emphasizing the importance of mobile-friendly content. As the market matures, creators are leveraging social platforms and personalized recommendations to attract and retain audiences, fueling further expansion.