Uruguay's mobile advertising market has seen steady growth, with spend reaching USD 120 million in 2026. The high mobile penetration rate of 78% reflects widespread smartphone usage, fueling more targeted and personalized ad campaigns. Marketers are increasingly investing in mobile platforms to reach the tech-savvy population, emphasizing video and social media ads, which dominate the digital advertising landscape.
Users in Uruguay spend over 4 hours daily on mobile devices, leading to a surge in ad impressions, totaling 1.2 billion in 2026. The average click-through rate of 2.4% indicates effective ad engagement, driving higher ROI for advertisers. As digital maturity advances, local brands are leveraging innovative strategies like influencer marketing and interactive ads to further capitalize on mobile channels.