In 2026, Uruguay boasts approximately 45,300 active influencers across major platforms, with Instagram remaining the top choice for brand collaborations. The engagement rate per influencer has increased slightly to 4.8%, reflecting higher audience interaction and content quality. The average campaign budget per influencer is around $2,150, indicating growing investment in influencer marketing among local brands. These trends emphasize Uruguay’s expanding digital advertising landscape and influencer ecosystem.
Most Uruguayan brands prioritize Instagram for influencer collaborations, leveraging its visual appeal and high engagement levels. With 72% of brands adopting influencer marketing strategies, the sector continues to grow as digital consumption increases. The rising budgets and influencer numbers suggest a maturing market, where influencer marketing plays a pivotal role in brand visibility and consumer engagement, especially among younger demographics and urban populations.