Uruguay's e-commerce sector is experiencing significant growth, with revenue reaching approximately $820 million in 2026. Mobile shopping dominates the landscape, accounting for 65% of transactions, reflecting increased smartphone adoption and mobile-friendly platforms. Personalization is a key driver, with 78% of consumers receiving tailored product suggestions, enhancing user experience and sales conversion rates.
The average order value stands at $120, indicating a mature market with consumers willing to spend more on personalized offers. Customer retention remains a challenge, with a retention rate of 45%, emphasizing the importance of ongoing personalization strategies. Uruguay's digital infrastructure continues to advance, supporting innovative e-commerce solutions and consumer engagement.