Uruguay's digital out-of-home advertising sector is experiencing robust growth, with revenues reaching approximately USD 85 million in 2026. The increasing number of digital screens, now exceeding 4,200 units, has expanded reach and engagement opportunities for advertisers. Digital ad spend accounts for about 22% of the country's total advertising budget, reflecting digital's rising importance in marketing strategies.
The average daily audience per digital OOH screen is around 1,250 viewers, indicating strong consumer engagement. This growth is driven by urbanization and digital adoption among young consumers. With an annual growth rate of 14.5%, Uruguay's digital OOH market is poised for continued expansion, offering brands innovative ways to connect with audiences across cities and transit points.