Uruguay's digital advertising market continues to expand rapidly in 2026, with total digital ad spend reaching approximately 120 million USD. The majority of advertising budgets now favor digital channels, reflecting increasing online consumer engagement and digital transformation among local businesses. Mobile advertising dominates the landscape, accounting for over half of digital ad expenditure, driven by widespread smartphone usage and mobile-friendly content.
The growth rate of 15% indicates a robust digital advertising environment, fostering greater competition and innovation among brands. Small and medium enterprises are increasingly investing in digital marketing, with average spends around 3,200 USD per business, emphasizing the sector's growing maturity. This trend supports Uruguay's position as a regional digital marketing hub, poised for further expansion in the coming years.