Affiliate Cookie Duration Statistics in Uruguay (2026)

Uruguay's affiliate marketing landscape in 2026 demonstrates a stable trend with an average cookie duration of 30 days, enabling better attribution and higher commissions. The sector has seen steady growth, with over 12,500 active marketers capitalizing on digital commerce, especially in fashion and electronics. The total affiliate revenue has reached approximately USD 150 million, reflecting increased online consumer engagement and marketing investments.

Digital maturity in Uruguay continues to rise, with an average conversion rate of 4.8%, indicating effective targeting and personalized marketing strategies. The expansion of e-commerce platforms and mobile access has further fueled affiliate marketing success. As small and medium-sized enterprises adopt affiliate programs, the market is expected to grow further, driven by local consumer preferences and regional economic stability.