Uruguay's affiliate marketing sector in 2026 has seen steady growth, with an average commission rate of 12.5%. The total market revenue has reached approximately USD 45 million, driven by increased online shopping and digital engagement. The number of active affiliate marketers has also risen to over 8,300, reflecting the country's expanding digital economy and entrepreneurial spirit.
Digital advertising investments continue to surge, totaling around USD 120 million, facilitating the expansion of affiliate programs. E-commerce sales grew by 18%, indicating a resilient online retail environment. This growth highlights Uruguay's readiness for digital marketing innovations, positioning it as a notable emerging market in Latin America for affiliate marketing activities.