8.5%
Social commerce conversion rate
Average rate of social media shoppers completing purchases in the U.S.
210 million
Number of social commerce users
Total active social commerce users in the U.S. in 2026.
85 USD
Average order value (USD)
Average spending per transaction via social platforms.
USD 17.85 billion
Social commerce revenue
Projected total revenue from social commerce in the U.S.
72%
Mobile social commerce share
Percentage of social commerce transactions made on mobile devices.
The growth in social commerce is shaping the future of retail in the U.S., with platforms investing heavily in augmented reality, chatbots, and AI to enhance user engagement. As more consumers prefer shopping within social media apps, brands are adapting strategies to optimize conversion rates and increase average order values. This trend indicates a more integrated and convenient shopping environment, emphasizing social commerce's role in the broader e-commerce landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.