96 million
Monthly Active Pinterest Users
United States
$150
Average Spending per User
USD
2.1 billion
Number of Shoppable Pins Created
United States
4.8%
Conversion Rate for Pinterest Shopping
United States
$720 million
Total Social Commerce Revenue from Pinterest
United States
In 2026, Pinterest continues to solidify its position as a leading social commerce platform in the U.S., with nearly 96 million active monthly users engaging with shoppable content. The average user now spends around $150 per month on Pinterest shopping features, reflecting increased consumer confidence and platform integration with e-commerce.
The platform has seen a surge in shoppable Pins, totaling over 2.1 billion, which has contributed to a total social commerce revenue of approximately $720 million. The conversion rate of 4.8% indicates a highly engaged user base actively discovering and purchasing products through Pinterest.
Frequently Asked Questions
How has Pinterest's shopping feature impacted retail sales in the U.S.?
Pinterest's shopping features have significantly boosted retail sales by providing a highly visual and discovery-driven platform that influences purchasing decisions.
What are the key trends in Pinterest social commerce for 2026?
Key trends include increased personalization, integration with AR/VR shopping, and a rise in user-generated shoppable content, enhancing the shopping experience.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.