YouTube Marketing Statistics in United Kingdom (2026)

The UK continues to see exponential growth in YouTube usage, with over 54 million active users in 2026, reflecting its dominance as a digital content platform. Advertisers are increasingly shifting their budgets towards YouTube, spending around £2.3 billion, making it the primary channel for video marketing. User engagement remains high, with an average of 28 hours spent monthly, indicating strong viewer retention and content consumption.

Social media marketing in the UK is thriving, with a total expenditure of approximately £4.1 billion. Influencer marketing has become a significant part of campaigns, generating an estimated £1.2 billion in revenue, driven by the platform's matured influencer ecosystem. These trends showcase the importance of video content and social engagement for brands aiming to reach UK consumers effectively in 2026.