£15.2 billion
Total Social Commerce Payment Volume
UK social commerce payments in 2026
23 million
Number of Social Commerce Users
UK consumers engaged in social commerce
£65
Average Transaction Value
Average social commerce payment per user
78%
Mobile Payment Penetration
Share of social commerce payments made via mobile devices
Digital wallets (52%)
Payment Method Preference
Most preferred social commerce payment method
By 2026, social commerce payments in the UK are projected to reach £15.2 billion, reflecting a significant shift towards digital and social media-driven shopping. The rise in digital wallet adoption, now at 52%, indicates consumers' preference for seamless, quick transactions on social platforms. The average transaction value of £65 suggests users are engaging in moderate spending, driven by targeted marketing and influencer collaborations.
Mobile payments dominate social commerce, accounting for 78% of transactions, emphasizing the importance of mobile-friendly platforms. With 23 million users involved in social commerce, businesses are increasingly integrating secure, efficient payment options to attract and retain consumers. This growth underscores social media's critical role in retail and the evolving landscape of digital payments in the UK.
Frequently Asked Questions
What are the most popular social commerce payment methods in the UK?
Digital wallets like Apple Pay, Google Pay, and PayPal are the most preferred, accounting for over half of social commerce transactions in 2026.
How has social commerce impacted retail sales in the UK?
Social commerce has significantly boosted retail sales, with millions of consumers making purchases directly through social media platforms, driving revenue growth for brands.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.