In 2026, the UK SaaS industry has seen an increase in free trial conversions, averaging around 22%. This reflects improved onboarding processes and targeted marketing efforts. The total SaaS revenue has grown to £15.2 billion, driven by rising adoption among businesses and consumers alike.
The number of SaaS users in the UK has reached 12.5 million, with an average monthly spend of £22.50. Companies are extending trial durations to 14 days to boost conversion rates, indicating a strategic shift towards longer engagement periods to increase customer acquisition success.