Video Ads Spending in United Arab Emirates (2026)

The UAE's video advertising market is projected to reach approximately $2.8 billion in 2026, reflecting rapid growth driven by increased digital consumption and mobile usage. PPC advertising is expected to total around AED 10.5 billion, with brands prioritizing targeted campaigns across platforms like Instagram and TikTok to reach affluent audiences. The digital ad market's dominance highlights the country's shift towards data-driven marketing strategies, emphasizing video content to engage consumers effectively.

Mobile devices will continue to be the primary platform for video ads, accounting for over 80% of impressions. The average cost per view is estimated at around $0.025, making high-quality video campaigns more accessible to both local and international advertisers. As digital infrastructure improves, UAE businesses are investing heavily in paid media to maintain competitive advantage, fostering a vibrant, innovative ad ecosystem that aligns with their digital-first economy.