The UAE's SaaS sector continues to expand rapidly with a projected market revenue of USD 1.8 billion in 2026. The churn rate remains low at 5.2%, indicating high customer retention driven by innovative solutions and strong digital infrastructure. The high number of providers, 320, demonstrates a competitive and vibrant ecosystem, fueling further growth and diversification in the software landscape.
Digital transformation initiatives across government and private sectors have significantly boosted SaaS adoption, reflected in a high Digital Transformation Index of 78 out of 100. The average customer lifetime value stands at USD 22,500, showing businesses' strong commitment to SaaS investments. Overall, the UAE is positioned as a regional leader in SaaS and software services, with promising growth in the coming years.