By 2026, Pinterest has become a major platform for social commerce in the UAE, with nearly 2.8 million active users engaging in shopping activities. The social commerce sector is projected to generate AED 1.5 billion, reflecting the country's rapid digital retail expansion. The average user is expected to spend around AED 535 on Pinterest shopping, highlighting the platform's growing influence in e-commerce.
Mobile devices dominate shopping activities, with 77% of transactions conducted via smartphones. Influencer marketing continues to be a key driver, accounting for 38% of sales, emphasizing the importance of social influencers in shaping consumer behavior and boosting online retail in the UAE.