The UAE continues to lead in mobile advertising, with projected spending reaching USD 1.2 billion in 2026. This reflects a robust digital economy where over 9.5 million people actively engage via smartphones. Marketers are increasingly prioritizing mobile channels, which now account for nearly three-quarters of the digital advertising budget, emphasizing the shift toward mobile-first strategies.
The rising CPM of USD 15.50 indicates higher competition for ad space, driven by affluent consumers and widespread digital adoption. The annual growth rate of 18% demonstrates ongoing investment in mobile marketing, as brands seek to enhance engagement through personalized and innovative mobile campaigns. This trend is expected to continue, solidifying mobile as the dominant advertising medium in the UAE.