In 2026, UAE digital consumers engage with long-form content for an average of 7 minutes 45 seconds, reflecting high interest and in-depth reading habits. Over two-thirds of UAE marketers prioritize long-form strategies, aiming to deepen user engagement and boost brand authority. The average content completion rate remains strong at 78%, indicating that well-crafted long content effectively retains audience attention.
The ROI for content marketing continues to improve, with UAE companies earning USD 4.50 for every dollar spent on long-form content. The sector is growing rapidly, with a 22% annual increase in content production, driven by digital transformation initiatives. These trends demonstrate the UAE's commitment to leveraging detailed content to strengthen its digital presence and consumer relationships.