In 2026, UAE internet users are consuming nearly 3 hours of video content daily, reflecting the country's high digital engagement. The rising investment in video marketing, with a 35% increase in ad budgets, indicates businesses' focus on dynamic content to reach consumers effectively. With 78% of UAE companies adopting video advertising, the trend toward visual content is well established, driven by social media and mobile devices.
Mobile devices dominate video viewing in the UAE, accounting for approximately 67% of all views. This shift emphasizes the importance of mobile-optimized video marketing strategies. As digital advertising continues to grow, brands are leveraging high engagement rates averaged at 4.8%, showcasing the effectiveness of interactive and targeted video content in capturing consumer attention and increasing conversions.