In 2026, approximately 85% of companies in the UAE utilize corporate videos as part of their marketing strategy. The high adoption rate reflects the country's digital transformation efforts and the importance of visual content in engaging audiences. Video marketing ROI has seen a significant boost, averaging around EUR 15,000 per campaign, indicating its effectiveness in brand awareness and lead generation.
Mobile consumption dominates, with 78% of viewers watching corporate videos on smartphones, emphasizing the need for mobile-optimized content. The annual budget for video marketing continues to grow at about 12%, showcasing UAE's commitment to digital advertising and innovative marketing approaches in a competitive regional market.