2.4%
Average Unsubscribe Rate
Email marketing campaigns in Ukraine see an average unsubscribe rate of 2.4% in 2026.
18.7%
Email Open Rate
The open rate for Ukraine-based email campaigns stands at 18.7%, reflecting engagement levels.
4.3%
Click-Through Rate (CTR)
Click-through rates have increased to 4.3%, indicating growing relevance of email content.
65%
Mobile Email Access
65% of Ukrainians access emails via mobile devices in 2026.
12,500 subscribers
Average Email List Size
The typical Ukrainian email list contains approximately 12,500 subscribers.
Ukrainian marketers are focusing on personalized and targeted email strategies to reduce unsubscribe rates and boost engagement. As email list sizes grow, maintaining subscriber interest becomes crucial, especially with the high mobile usage. These trends highlight the evolving digital marketing environment in Ukraine and the need for innovative engagement tactics.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.