Turkey's social commerce sector is experiencing rapid growth, with sales reaching approximately USD 4.2 billion in 2026. The average return rate stands at 8.5%, reflecting improved logistics and consumer satisfaction. Fashion remains the dominant category, accounting for a significant share of total sales, with a slightly higher return rate of 9.2% compared to electronics, which benefits from lower return rates of 7.8%. Consumers increasingly prefer hassle-free refund processes, averaging 5.2 days for refunds.
The rise in social commerce sales and efficient return processes highlight Turkey's evolving digital retail landscape. Retailers are adopting advanced logistics and customer service strategies to reduce return rates and enhance user experience. The growing popularity of social platforms as shopping channels underscores the importance of streamlined refund policies. Continued technological investments are expected to further optimize return management, boosting consumer confidence and sustaining sector growth.