Social Commerce Conversion Rate Statistics in Turkey (2026)

In Turkey, social commerce continues to grow rapidly, with a projected conversion rate of 4.8% in 2026. The total revenue from social shopping platforms is estimated at ₺45.2 billion, reflecting increased consumer trust and platform investments. The majority of transactions are now made via smartphones, accounting for 78% of social commerce activity, indicating a shift toward mobile-first shopping experiences.

Turkish consumers are spending an average of ₺1,200 per social commerce transaction, highlighting increased confidence in online social shopping. The expanding user base of 35 million active shoppers demonstrates the country's strong digital engagement. As social commerce matures, brands are leveraging targeted advertising and influencer marketing to boost conversions and enhance customer loyalty in the digital marketplace.