Turkey's adoption of email automation has surged to 65% among businesses, reflecting a significant shift towards personalized digital marketing strategies. The revenue from email marketing reached USD 1.2 billion, indicating robust growth driven by increased digital engagement and e-commerce expansion. Open and click-through rates remain steady, showcasing improved targeting and content relevance. The rising number of active email users underscores the country's increasing digital literacy and the importance of email as a marketing channel.
As Turkey continues to digitize, small and medium enterprises (SMEs) are adopting automation tools to enhance customer engagement and retention. The growing user base and high adoption rate suggest that email marketing will remain a vital component of Turkey's digital economy. Marketers are leveraging automation to deliver tailored content, which is reflected in improved engagement metrics. Overall, the landscape indicates a mature and rapidly evolving email marketing environment in Turkey for 2026.